The Ideal Way to Grow Your Business Using this Strong Brand, Audience and Content-Marketing Tool
We have been talking recently about how to enhance your small business marketing with Instagram. Contrary to what many people still believe, Instagram is not just a fun program where you can post meals, vacation and family pics.
Instagram has become a potent brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion enjoys each day.
A note of warning: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts created by bots to inflate your numbers.
In actuality, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security company Imperva, these poor bots account for 28.9 percent of bots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your viewers.
Here are 3 tips to help you get real Instagram followers:
- Tell a Story with Hashtags
It’s great to use your business name for a hashtag, but you want to think beyond that.
If you want to use your Instagram posts to have followers, utilize other hashtags that tell the story of the picture you’re sharing. You want to start a conversation when you are sharing articles for things like:
• Product launches
A good example of a new who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and discuss their chips, and also to utilize the hashtag whenever they share photographs of their meetups.
By using engaging, relevant hashtags, you can be found in Instagram searches and build up followers on Instagram.
- Get Creative
Instagram is all about photos, so many people think of the caption as an afterthought.
Don’t neglect the picture caption! You may create engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram with your articles:
• Use questions in your caption. Write your query at the start of the post so that people see it first.
• Ask people to label others. Asking people to label three of the best friends or tagging someone they are grateful for brings other potential followers to the equation.
A great example of a brand that does personal posts well is your @NatGeo Instagram account.
They create stunning Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember when it comes to using Instagram posts to have followers, it’s all about being authentic. Do not use questions in every single post or tell a personal story that is not genuine.
- Go Local
Among the best ways to construct your own Instagram followers is to get to know your neighbours!
Whether you are creating Instagram ads or need to promote your event in a particular region, you can see what is happening near you by going to the search page and clicking on the Places tab.
Type in the location to observe the geotagged posts for that area. Then visit recent and relevant tagged posts – not those of competing businesses, obviously – and leave a comment or an emoji and stick to the person if you like what you see. Hopefully, this will be the beginning of an organic interaction.
By way of example, if you provide life coaching services, you could type in your location followed by”entrepreneurs” Local entrepreneurs may be searching for more work and lifestyle balance or help with life goals or career challenges.
Similarly, if you’ve got a physical place that people have checked into on Instagram, comment on those posters’ pictures to make sure they’re conscious of your Instagram presence, and then follow them.
Susan Friesen, founder of the award-winning web development and digital marketing company eVision Media, is a Web Professional, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with the lack of knowledge, skill and support required to create their online business presence.